Client Objective:
A Fortune 500 technology integrator was pursing the re-compete of a “must win” contract within the Department of Defense. The company was concerned that the acquisition strategy proposed by the agency would increase costs and prevent the bidders from proposing innovative solutions.
Jefferson Role:
Jefferson provided support to the capture team by assisting in the development and implementation of a communications and advocacy strategy focused on the relevant stakeholders. Jefferson developed key messages and talking points targeted to trade associations, think tanks, and congressional committee staff and facilitated meetings for the client with DoD stakeholders.
Result:
Jefferson was successful in increasing congressional scrutiny and generating concern among trade associations and think tanks. The acquisition strategy was changed, and our client successfully bid on and won this contract, ensuring the stability of their federal business.