Client Objective: A mid-size services firm with limited federal business wanted to understand its addressable market and competition across federal in order to set appropriate growth goals and set expectations with their Board.
Jefferson Role: Jefferson conducted significant market research and analysis to size the market, evaluate the competitive landscape, identify the market drivers and inhibitors, and match client capabilities with agency needs and pain points. Jefferson developed a deliverable and briefed the client on the market analysis, including an initial pipeline, call plan, and business development “road map.”
Result: The Market Assessment provided the company the information required to make appropriate investment decisions their internal federal business development office and enabled them to immediately begin executing against the pipeline and stragey.