Client Objective: A mid-size SaaS company with no business in the federal space was trying to determine whether or not to enter the federal market. The company believed that the total addressable market could be significant but lacked the data needed to make a go/no go decision on the market.
Jefferson Role: Jefferson conducted significant market research and analysis to size the market, evaluate the competitive landscape, identify the market drivers and inhibitors, and match client capabilities with agency needs and pain points. Jefferson developed a deliverable and briefed the client on the market analysis, including a prioritization of agency targets.
Result: The Market Assessment provided the company the information required to make the decision to enter the market. In addition, the Market Assessment gave the client information to begin a go-to-market strategy and an initial business development strategy and pipeline.