Winning federal contracts is hard.  Jefferson can help.

Jefferson will increase your win probability with a strong BD strategy and associated tactics such as:

  • Pipeline and call plan development
  • Partner identification
  • Contracting vehicle identification & access
  • Analysis of agency decisionmakers, influencers, budgets, and priorities
  • Message development
  • Access to potential customers

An effective BD strategy will include identification and qualification of opportunities, a call plan to effectively brand and position with decisionmakers, an analysis of competitors, an analysis of teaming and vehicle gaps, and a strong account plan.

Experience & Expertise = Results

Why Jefferson?

We understand the how the government buys.

We provide a 360-degree capability (agency, White House, Hill, constituent groups).

We excel in market research to match capabilities to pain points and conduct competitor analysis.

We leverage relationships to position clients with customers and partners.


Jefferson Support

Understand the market

- What pain points do you address? - Who are the target customers? - How does the customer buy? - What messaging will resonate?

Pursue the market

- What are the opportunities? - What is the strategy? - How can I talk to the customer? - How can I influence requirements for future opportunities?

Exceed expectations

- What policies, bills, reports, and budgets impact my contract? - Am I positioned for my recompete? - How can I leverage success to expand?

Getting started requires that you understand: