Experience & Expertise = Results
We understand the how the government buys.
We provide a 360-degree capability (agency, White House, Hill, constituent groups).
We excel in market research to match capabilities to pain points and conduct competitor analysis.
We leverage relationships to position clients with customers and partners.
Understand the market
- What pain points do you address? - Who are the target customers? - How does the customer buy? - What messaging will resonate?
Pursue the market
- What are the opportunities? - What is the strategy? - How can I talk to the customer? - How can I influence requirements for future opportunities?
- What policies, bills, reports, and budgets impact my contract? - Am I positioned for my recompete? - How can I leverage success to expand?
Getting started - strategies for success!
Case Study: Expanding Into a New Agency
Client Objective: A large, publicly traded health care company with a large footprint in one federal agency wanted to leverage its qualifications to expand into a new agency. The agency it targeted was unfamiliar with the company’s capabilities.
Jefferson role: Jefferson developed a strategy to match agency’s needs to our client’s capabilities and past performance. We worked collaboratively with the agency, Congress, and outside stakeholders to support the establishment of two new programs within the agency. Once the programs were created and solicitations were issued, we assisted our client in developing their capture strategy and proposals.
Result: Congress enacted the needed legislative provision and created a requirement for the two new programs. The agency issued competitive solicitations. Our client bid on and won both these contracts, creating a major new line of business for the company.
Case Study: Diversifying the Customer Base to Reduce Financial Risk