Have your voice heard in the halls of Congress, at agencies, and with advocacy groups.
DC Representation should include:
- A clear link to advancing your policy priorities and/or business goals.
- Sound strategy and tactics for navigating the legislative and regulatory process to advance your interests.
- Branding, positioning and advocacy to raise your visibility and profile.
- Access to key decision-makers and influencers for building trusted relationships.
Jefferson works with clients to define goals, develop advocacy campaigns, and execute advocacy campaigns.
Define your goals. You can’t measure success without first defining your goals. First define what policies and/or business interests you must protect or advance. A skilled government affairs consultant should be able to understand your needs and help you clearly articulate your goals.
Develop your advocacy campaign. A comprehensive, well-thought out plan is the next critical step to success. You must understand the key stakeholders, what drives them, and the complex web of relationships between the stakeholders. Additionally, you must understand the levers and tools that they have to help advance your policy and/or business goals. Key stakeholders should go beyond the key players on the Hill to include those in the Agencies and the advocacy groups, along with groups such as GAO and OMB, as needed. Another critical component of the planning stage is the development of customized messaging and communications materials, such as white papers and briefing materials.
Execute your advocacy campaign. An advocacy campaign should not be executed in a vacuum. There must be an understanding of the ever-changing landscape that may drive or hinder your campaign. This may include active monitoring and tracking of legislation, regulations, and program and policy changes within the Agencies. Executing a successful advocacy campaign requires a pulse on the fast-changing and dynamic landscape to course correct so that you can accomplish your policy and/or business goals.
